Thursday, 30 January 2014

Journal - Digipak Advert Changes

After receiving feedback on my digipak advert, I made some changes to it. I increased the font and made it the same purple so that the song title also stands out, as opposed to just the album title and artist title. I also added a drop shadow and an outer glow to the date for the same effect. I cannot use my customised font for the date as including numbers is not an option therefore I used the Arial font.

However, I felt that this stood out too much and made the bottom half of the advert too crowded so I rearranged it to be below the artist's name. Then, I changed the colour to black to make it easier to read.


As my feedback said I needed more links to social networks, I added in a link to the record label website. As this wouldn't fit in the right hand corner, I placed it on the left, above the small album cover preview.


However,  I then felt that this was too crowded  on the left side so I moved the Polydor logo back to the right. 


Unhappy with the amount of text, I added in some more visuals (social networking logos that can be recognised universally) above the text links.

This is my final digipak advert. I am happy with the changes I made as I feel all of the information stands out, however the most important (artist title and album title) are the clearest.


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