Cross media is when something is marketed through different forms of media. I did my own study on Beyonce and her career. This research has allowed me to study in detail how an artist is marketed through all media platforms; even the website is selling the artist. This is important research for when we construct a digipak and music video as we will have to keep in mind that it is ultimately a marketing tool. Our chosen image will have to consistent throughout also.
Monday, 22 July 2013
Cross Media Case Study
Cross media is when something is marketed through different forms of media. I did my own study on Beyonce and her career. This research has allowed me to study in detail how an artist is marketed through all media platforms; even the website is selling the artist. This is important research for when we construct a digipak and music video as we will have to keep in mind that it is ultimately a marketing tool. Our chosen image will have to consistent throughout also.
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