RED HOT CHILI PEPPERS - DANI CALIFORNIA
"Dani California" features the Red Hot Chili Peppers in several different outfits that are obvious references to significant genres/eras or even an actual artist -- e.g Elvis Presley, Prince, The Beatles etc -- which firstly supports Goodwin's analysis as these are intertextual references to other media forms.
Interestingly, whilst there are several shots of the whole band to market them, the majority of the close ups are of the lead singer, identifying him as the commodity and again supporting Goodwin's analysis that close ups will be frequent to show demands of the record label.
As a rock band, the element of live performance is a genre characteristics that has been used to construct the whole music video and so this also supports Goodwin's analysis that the music video will reflect the genre.
No females are featured in the video so there is no voyeuristic treatment of the female body or reference to the notion of looking, but Goodwin's analysis still continues to demonstrate itself throughout.
This music video features intertextual referencing throughout. This isn't necessarily something we would want to be present in the whole video like this example, but it is definitely something we would consider. This supports that close-ups are the most common point from Goodwin's analysis and I thought it was particularly interesting that there was more focus on the lead singer than the other band members. Applying Goodwin's analysis to music videos has providing me with examples of the theory in action.
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