The White Stripes

This research has taught me how powerful the influence of a record label can be. When we make the brief for our artist, we will have to consider her background and record label and so I researched The White Stripes because they were a good example of how a change in record label can influence success. This knowledge will help when we come up with our chosen record label; we are thinking of the pop genre and so our artist will have to be signed to a conglomerate record label [even if it means a change in label during their career] in order to reflect the genre appropriately. The record label will have signed major artists previously and our artist may reflect elements of these artists to help with marketing [Adorno and Horkheimer theory).