Audience Profile

Because a music video is essentially a form of marketing, it is important to come up with a target audience and research it in detail so that we know firstly who we're marketing and if we're appealing to them correctly. We are yet to confirm the interests listed in our profile with a sample group of our target audience, though we are currently composing a questionnaire to pose to members of our target audience to see if it's accurate.

Our target audience was originally 18-26 but we changed this after feeling that starting at eighteen limited our audience and excluded a large group.