Goodwin's Analysis: Lykke Li

 "Get Some" features several fast cuts, a common characteristics for music videos in general. The projections on the wall behind Lykke Li are an intertextual reference to other media forms, the first link to Goodwin's analysis.

Whilst the music video is focused around her performance, what makes it stand out as quite alternative as opposed to pop is not only the projections but the distorted, edgy editing effects on her face. This is something that we would definitely consider for our music video; we don't necessarily want a clear narrative, but we do want an ongoing, edgy concept to communicate the artistic element of our artist, as opposed to just pop. The projections could also be seen as a reference to the notion of looking and Goodwin's analysis of music videos.

There are several close-ups of Lykke Li throughout the video (she is the only physical person in the music video) which helps market/sell her as a product, again supporting Goodwin's analysis. Something that surprised me was the element of performance in the video; Lykke Li dances to the music throughout most of it and I wouldn't necessarily associate alternative pop with dance routines. I think it is important to note that, even if there is an element of dancing in alternative pop videos, it's more performing than an actual choreographed dance routine.

Studying both pop music video and alternative pop music videos has taught me that image is very important across both genres. Lykke Li's outfit is quite revealing and glamourous which continues this theme of fashion and image as a part of an artist's identity, however her outfit is also quite unusual and edgy which links in with the alternative genre.

During the bridge to the song in which the lyrics state, "I'm your prostitute, you gon get some", Lykke Li dances suggestively and motions to her crotch which is not only drawing attention onto the female body [Goodwin's analysis] but linking the visuals and lyrics together.

In terms of filming constraints, I feel as if the concept of this video, so the same location but with several different projections and fast editing to keep it engaging, is definitely something that we would want to use when we film our music video considering it also helps communicate the artistic, edgy element that we want our audience to recieve.