Wednesday, 11 December 2013

Journal - Music Video Post Production

We began sorting through all of the clips we have shot so far, editing the ones we needed in Final Cut Pro. We purposely filmed different takes of the same shot to get the best possible shot, however this meant that it took a while to sort through and pick the right shots.


Though we still have more filming to do, we ordered all the shots where they are supposed to go in order to see if we had got the pace right. Most of our shots have fit perfectly and worked well, though we have found some gaps (i.e certain shots, like the pan of Isla's hair, do not work for the length of time we originally storyboarded because it goes on for too long and slows down the pace of our song).

We purposely ordered these shots at the beginning of our music video as it is our first location before building up to the arcade and London. This means that the focus is immediately on Isla and she is established as a selling point from the beginning of the video. Also, we included Isla singing the first line of the song as that it is a common characteristics of music videos.

We cut the shots of Isla with her polaroids very quickly to match the fast-pace of the song. In particular, we used jump cuts during the shots of Isla making her way to the mirror and applying lipstick so that it remained engaging and did not drag. The long shots used during this sequence allow the audience to take in her outfit and fashion however they also do not dwell on shots that her face isn't in. The act of putting on lipstick is a feminine one that we included to emphasise on her femininity, common for female artist in the music industry.




Experimenting with our clips also allowed us to play around with settings on Final Cut Pro, such as brightness and contrast, to enhance our lighting as we want our music video to have a warm atmosphere to it. However, we found that most of the other effects were too drastic. For example, we used the colour corrector tool on the shot of Isla applying lipstick but found it looked too superficial and created an orange tint.



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